Masao is a London-based designer and artist who adopts a hands-on approach to his practice. He works with materials that embody storytelling elements and employs traditional techniques rooted in local contexts, with a focus on creating and benefiting the local community. Drawing from historical research and ethnographic studies, Masao collaborates with local artisans and communities to produce objects that reflect and preserve the cultural heritage of a place. Masao insists on the concept of "locality." This principle emphasises sourcing materials, techniques, and processes as locally as possible, ensuring that each project not only resonates with the environment but also brings tangible benefits to the people involved.
